Jennifer Goode

Jennifer Goode is the owner and CEO Enrollment Builders.

Website: https://www.enrollmentbuilders.com/jennifer-goode-bio-ceo

Email: jennifer.goode@enrollmentbuilders.com

Author's Posts

Drop Admissions Appointment No-Shows by 16 Percent

by Jennifer Goode

Your admissions team has an appointment scheduled with an interested prospective student … now what? 

Will the prospective student answer the call when the appointment time rolls around? Does the prospective student understand the importance of the call? Does the prospective student recognize that this call will help them determine if the institution is a right fit? 

Many teams simply wait for the scheduled appointment time, perhaps automating a few reminder emails, while hoping for the best. 

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Topics: Enrollment Builders Tool Box

Prospective Higher Ed Student Inquiry Forms—Are You Doing It Wrong?

by Jennifer Goode

 

It may not seem obvious, but the request for information (RFI) forms on your college or university’s website can make or break your new student enrollment goals.

Each of your RFI forms is one of the first interactions a prospective student has with your institution. They should: 

  • Be easy to locate and clearly marked
  • Be quick and easy to navigate and submit
  • Collect only pertinent information 
  • Have correct information and be functional

The information gathered from RFIs on your site is crucial to converting website visitors into active inquiries. If the RFI isn’t functioning properly, your outreach is affected, and new students are lost. 

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Topics: Enrollment Builders Tool Box

Why Do I Need a Contact Center to Grow Enrollment?

by Jennifer Goode

You work hard to generate leads so your institution can grow.

Despite the increases in marketing budget and lead volume (not to mention the long hours you’ve poured into the project), you’re still struggling with your enrollment goals.

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Topics: Enrollment Builders Tool Box

Top 3 Reasons Why Working Aged Leads is Your Biggest Opportunity

by Jennifer Goode

The truth is, we didn’t realize at first how working “aged” leads would make such a huge impact for our clients who are trying to grow academic programs. We had a thought that if we combined two established practices, aged lead follow-up and outbound contact strategies, it would redefine the way our higher education Contact Center operates. It wasn't until we saw it in practice that we noticed how significant of a game-changer it was for our partners. By placing the prospective student's experience at the forefront of our strategic proven process, we uncovered a whole new way to drive growth.

Jennifer Goode / CEO of Enrollment Builders

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Topics: Enrollment Builders Tool Box