Jennifer Goode

Jennifer Goode joined Enrollment Builders in 2014, with more than 15 years of experience in digital and interactive performance-based marketing, enrollment management operations, and fiscal growth planning. Jennifer's full professional bio can be viewed via the website link below.

Website: https://www.enrollmentbuilders.com/jennifer-goode-bio-ceo

Email: jennifer.goode@enrollmentbuilders.com

Author's Posts

Prospective Higher Ed Student Inquiry Forms—Are You Doing It Wrong?

by Jennifer Goode

 

It may not seem obvious, but the request for information (RFI) forms on your college or university’s website can make or break your new student enrollment goals.

Each of your RFI forms is one of the first interactions a prospective student has with your institution. They should: 

  • Be easy to locate and clearly marked
  • Be quick and easy to navigate and submit
  • Collect only pertinent information 
  • Have correct information and be functional

The information gathered from RFIs on your site is crucial to converting website visitors into active inquiries. If the RFI isn’t functioning properly, your outreach is affected, and new students are lost. 

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Topics: Enrollment Builders Tool Box

Why Do I Need a Contact Center to Grow Enrollment?

by Jennifer Goode

You work hard to generate leads so your institution can grow.

Despite the increases in marketing budget and lead volume (not to mention the long hours you’ve poured into the project), you’re still struggling with your enrollment goals.

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Topics: Enrollment Builders Tool Box

Top 3 Reasons Why Working Aged Leads is Your Biggest Opportunity

by Jennifer Goode

"The truth is, we didn’t realize at first how working “aged” leads would make such a huge impact for our clients who are trying to grow academic programs. We had a thought that if we combined two established practices, aged lead follow-up and outbound contact strategies, it would redefine the way our higher education Contact Center operates. It wasn't until we saw it in practice that we noticed how significant of a game-changer it was for our partners. By placing the prospective student's experience at the forefront of our strategic proven process, we uncovered a whole new way to drive growth."

Jennifer Goode / CEO of Enrollment Builders

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Topics: Enrollment Builders Tool Box