Since COVID-19 wreaked havoc on every facet of life, colleges and universities have experienced an enrollment decline of about 1 million students, which is more than 5 percent in a little more than two years.1
Strategic Enrollment Management (or SEM) has never been more critical for institutions that are working to attract the right students, balance academics with the needs of the market, and focus on long-term student success—especially in today’s environment where increasing numbers of students are ditching college altogether.