Enrollment Builders’ approach to training allows our clients to more effectively reinforce the learning gained from formal workshops, and uniquely blends other best practices into training workshop curriculum. Enrollment Builders training curriculum not only involves on-site training delivery, but also includes a plan for strategically aligned benchmarks, follow-up coaching, leadership coaching, team building, and performance management tools and best practices.
Media PlanningOur partner institutions have reasonable expectations from their current budget, staffing, and process dependencies because of Enrollment Builders' focus and experience in understanding how higher education lead generation and conversion works. The transparency and education our client's receive allows them to more accurately communicate potential outcomes based upon depdencies in various areas such as: Admissions lead follow-up timing, CRM and CRM reporting capabilities, performance of existing vendors, staffing, training, and process vulnerabilities. All of these and many more factors such as change management can all significantly impact a marketing budgeting, cost-per-lead, media planning, conversion, and goal setting. Once these areas are identified specific action plans, sometimes over a period of several year's, are identified and planned as growth goals are acheived.
By sharing all numbers that go into the plan, prior to execution, our client's understand what is holding them back, where they can make progress, and how we can implement creative work arounds to remove barriers. All of this, while reaching short and long-term growth initiatives.
Marketing ServicesEnrollment Builders can execute a wide variety of lead generation and branding strategies on behalf of our partner institutions. Through transparency and partnership, our client's receive real-time, weekly and monthly reporting reconciled against the initial media and conversion plan.
With a process dedicated to building a robust up-front media planning and "expectation setting" process, Enrollment Builders is able to quickly and efficiently launch client marketing and analytics to track performance against the goals identified in the media planning stages.
By reconciling our performance into the original comprehensive plan, deeper strategic planning and ROI investment can occur to improve upon the dependencies and shortcomings identified during the media planning phase.
