Unique Approach | Empowerment Versus Dependency

Enrollment Builders provides enrollment management strategy and marketing services for nonprofit, higher education institutions across the US. Enrollment Builders is the creator of The ROI Predictor™, a successful forecasting model that calibrates a university's budget with desired enrollment outcomes. Using The ROI Predictor™ and the Enrollment Builders' Proven Process, our higher ed clients have exceeded enrollment targets within seven months of working with Enrollment Builders.

We are an ideal partner for your University if you are:

  • Struggling to determine whether your budget and resources are aligned with enrollment goals
  • Looking for more high-quality leads from your website
  • Seeking improved results from digital marketing sources and media plan
  • Worrying about launching and/or keeping academic programs that do not align with enrollment goals
  • Struggling with implementing or reinforcing fundamental management practices required to sustain growth 
  • Lacking access to performance data required to scale
  • Struggling to adapt to a consultative sales culture in recruitment and admissions 

Consulting and Training

Enrollment Builders’ approach to training allows our clients to more effectively reinforce the learning gained from formal workshops, and uniquely blends other best practices into training workshop curriculum.  Enrollment Builders training curriculum not only involves on-site training delivery, but also includes a plan for strategically aligned benchmarks, follow-up coaching, leadership coaching, team building, and performance management tools and best practices.

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feature2-smallMedia Planning

Our partner institutions have reasonable expectations from their current budget, staffing, and process dependencies because of Enrollment Builders' focus and experience in understanding how higher education lead generation and conversion works.  The transparency and education our client's receive allows them to more accurately communicate potential outcomes based upon dependencies in various areas such as: Admissions lead follow-up timing, CRM and CRM reporting capabilities, performance of existing vendors, staffing, training, and process vulnerabilities.  All of these and many more factors such as change management can all significantly impact a marketing budgeting, cost-per-lead, media planning, conversion, and goal setting.  Once these areas are identified specific action plans, sometimes over a period of several year's, are identified and planned as growth goals are achieved.

By sharing all numbers that go into the plan, prior to execution, our client's understand what is holding them back, where they can make progress, and how we can implement creative work arounds to remove barriers.  All of this, while reaching short and long-term growth initiatives. 

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feature3-smallMarketing Services

Enrollment Builders can execute a wide variety of lead generation and branding strategies on behalf of our partner institutions.  Through transparency and partnership, our client's receive real-time, weekly and monthly reporting reconciled against the initial media and conversion plan.

With a process dedicated to building a robust up-front media planning and "expectation setting" process, Enrollment Builders is able to quickly and efficiently launch client marketing and analytics to track performance against the goals identified in the media planning stages.  

By reconciling our performance into the original comprehensive plan, deeper strategic planning and ROI investment can occur to improve upon the dependencies and shortcomings identified during the media planning phase.

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What should your funnel metrics look like? | Valuable Resource 

Properly defining and benchmarking your enrollment funnel is a fundamental process to ensure long-term success. Understanding the recruitment stages of prospects will help you better align your content, messaging, and overall marketing efforts with your target audience.

Get ahead of the competition by diving into inbound and marketing automation to attract, convert, and recruit more of your ideal students.  This resource will:

Higher Education Benchmark Funnel Metrics
  • Help you understand the stages prospects travel throughout the enrollment process
  • Outline the standard benchmarks for funnel metrics
  • Give you actionable insight on how these benchmarks can be applied to your current enrollment process
 Click Here to Learn More
Get SMART about your higher education marketing goals.  Download our SMART higher education template.

Enrollment Management Assessments

Our full service approach to assessment services reflect an important philosophy. For any organization, the best tactical decisions come from first understanding its strengths and challenges, clearly seeing its opportunities and obstacles, and determining what’s working well and what isn’t. The baseline that a quality and comprehensive assessment establishes help complex organizations plan better, be more strategic, and ultimately target their resources far more successfully.

Our customized agenda and work are guided by the specific challenges you face, the competitive landscape in your region, and the business objectives and institutional goals you’ve set.   

Enrollment Management Assessments Adult Programs
We’re thought-leaders in higher education and our consultants have real-world experience working with colleges and universities across the country.

Our work is presented proactively and concludes with a proposal for related services so Enrollment Builders can help your teams successfully execute on next steps and achieve what we’ve outlined together.

Lakeland College

What Our Customers Are Saying

"Enrollment Builders has become a trusted partner and a welcomed asset to our internal recruitment and admissions teams. They have provided recommendations and executed on deliverables that will allow Lakeland College to continue to scale and optimize our online marketing efforts."

-Zachary Voelz
Vice President,  Kellett School at Lakeland College


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