5 Activities to Do Now to Achieve Fall Marketing & Recruitment Success

by Jennifer Sigler

With summer around the corner, it's a great time to get your admissions and marketing offices on track before fall. With so little time to address weaknesses, how do you make progress and still impact your next big recruitment period?  Reviewing and aligning admissions and marketing practices is key given the continued decline in enrollment according to the National Student Clearinghouse Research Center recent findings. 

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Topics: Enrollment Management 101

Five Recruiting and Hiring Tips for Higher Ed Admissions Leaders

by Enrollment Builders Learning Center

Imagine you have called an institution’s admissions office to find out more about their online programs. Who picks up the phone? The admission counselor. This representative is the first and likely most influential person in the selection process because they can make or break the experience. Hiring for this role is sometimes more complex than what it used to be. So, what happens when institutions must recruit for themselves?

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Topics: Leading an Admissions Team

Five Steps to Better Strategic Enrollment Management

by Drew Griffin

Since COVID-19 wreaked havoc on every facet of life, colleges and universities have experienced an enrollment decline of about 1 million students, which is more than 5 percent in a little more than two years.1 

Strategic Enrollment Management (or SEM) has never been more critical for institutions that are working to attract the right students, balance academics with the needs of the market, and focus on long-term student success—especially in today’s environment where increasing numbers of students are ditching college altogether. 

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Topics: Enrollment Builders Tool Box

Higher Education Marketing: Call-To-Action (CTA)

by Drew Griffin

In a consumer-oriented society, each of us are bombarded daily with not-so-subtle requests being made of us. Commercials shout at us to contact companies for their services, billboards implore us to rent them with clever ways of articulating their visibility, and online embedded pixels provide ads that remind us of items we explored days and weeks before in hopes that we will reconsider purchasing them.

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Topics: Enrollment Builders Tool Box

Is Your Landing Page Worth Landing On?

by Drew Griffin

You and your staff have been working tirelessly to create great content that is relevant, fun, and shows how well your institution matches the needs of the prospective students you are trying to reach.

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Topics: Enrollment Builders Tool Box

Inspire

by JessSandlin

Yesterday I read a wonderful article by Brad Neathery, founder of the Right Brain Factory, regarding the forethought and actions that should go into the decision to rebrand a company. The article has some very important carryovers that can find relevancy within higher education.

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Student-to-Student Connection

by JessSandlin

Often times in the recruitment process, we tend to find ourselves becoming overly encumbered with predictive modeling, retargeting pixels, and mass email invitations to upcoming open houses. There is a very human element that sometimes takes a backseat for one very good but unacceptable reason: It’s resource consuming.

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Admissions Communication Planning

by JessSandlin

When it comes to creating communication plans for the recruitment process an important question you must ask yourself is, “How much is too much?” Sure, the idea of creating such specific, drilled-down emails, letters, and postcards that each student feels as though you created the document specifically for him/her is enticing, but the reality is that having a solid foundation for your communication plan can allow you to divert from these pieces whenever necessary without overburdening yourself or your staff.

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Content Still Reigns As King

by JessSandlin

In the ongoing effort to appeal to an ever-changing audience of potential new students, colleges and universities have leveraged every angle they can theorize as having a possibly beneficial result: tweet-ins, Facebook groups, photo caption contests, the list goes on and on. So in a recruitment landscape that is always evolving and introducing new platforms through which to communicate, it can sometimes seem like there is no constant, no anchor that it can all be tied back to…but there is.

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Social Media Marketing

by JessSandlin

Creating a higher level of online discoverability for your institution, course offerings, or specific program can come in a number of different ways, many of which might be out of your professional realm. Many institutions don’t designate specific people to do their search engine optimization and, instead, rely on traditional forms of marketing that they hope will yield more visibility to their prospective students. But what if there were a way to increase your presence for free and maintain the unique culture your school or area of study has to offer? With social media you can do just that!

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