Higher Education Marketing: Call-To-Action (CTA)

by admin

In a consumer-oriented society, each of us are bombarded daily with not-so-subtle requests being made of us. Commercials shout at us to contact companies for their services, billboards implore us to rent them with clever ways of articulating their visibility, and online embedded pixels provide ads that remind us of items we explored days and weeks before in hopes that we will reconsider purchasing them.

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Topics: Higher Education Marketing

Is Your Landing Page Worth Landing On?

by admin

You and your staff have been working tirelessly to create great content that is relevant, fun, and shows how well your institution matches the needs of the prospective students you are trying to reach.

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Topics: Higher Education Marketing

Inspire

by JessSandlin

Yesterday I read a wonderful article by Brad Neathery, founder of the Right Brain Factory, regarding the forethought and actions that should go into the decision to rebrand a company. The article has some very important carryovers that can find relevancy within higher education.

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Student-to-Student Connection

by JessSandlin

Often times in the recruitment process, we tend to find ourselves becoming overly encumbered with predictive modeling, retargeting pixels, and mass email invitations to upcoming open houses. There is a very human element that sometimes takes a backseat for one very good but unacceptable reason: It’s resource consuming.

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Admissions Communication Planning

by JessSandlin

When it comes to creating communication plans for the recruitment process an important question you must ask yourself is, “How much is too much?” Sure, the idea of creating such specific, drilled-down emails, letters, and postcards that each student feels as though you created the document specifically for him/her is enticing, but the reality is that having a solid foundation for your communication plan can allow you to divert from these pieces whenever necessary without overburdening yourself or your staff.

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Content Still Reigns As King

by JessSandlin

In the ongoing effort to appeal to an ever-changing audience of potential new students, colleges and universities have leveraged every angle they can theorize as having a possibly beneficial result: tweet-ins, Facebook groups, photo caption contests, the list goes on and on. So in a recruitment landscape that is always evolving and introducing new platforms through which to communicate, it can sometimes seem like there is no constant, no anchor that it can all be tied back to…but there is.

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Social Media Marketing

by JessSandlin

Creating a higher level of online discoverability for your institution, course offerings, or specific program can come in a number of different ways, many of which might be out of your professional realm. Many institutions don’t designate specific people to do their search engine optimization and, instead, rely on traditional forms of marketing that they hope will yield more visibility to their prospective students. But what if there were a way to increase your presence for free and maintain the unique culture your school or area of study has to offer? With social media you can do just that!

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CLIENT-CENTERED

by admin

Results mean nothing if they aren't based around your company's strategy. That's why at Enrollment Builders, we demonstrate our client-centered approach every day. Whether it's a conference call, email update, SEO-performance deliverable, or any other requested communication, our team prioritizes keeping clients up-to-date on the status of projects and services.

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REAL RESULTS

by admin

Enrollment Builders doesn't just provide impactful, distinct services designed to delight our clients; our efforts deliver real-time, measurably impressive results!

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Effective Planning

by admin

Alan Lakein, a revered business strategist, once said, "Failing to plan is planning to fail." Here at Enrollment Builders, we take this to heart. Our client-specific services begin with a thoroughly researched, well thought-out plan of the most effective ways to cultivate impactful strategies to garner the results our clients are after.

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