Why Do I Need a Contact Center to Grow Enrollment?

by Jennifer Goode

You work hard to generate leads so your institution can grow.

Despite the increases in marketing budget and lead volume (not to mention the long hours you’ve poured into the project), you’re still struggling with your enrollment goals.

Read More

Topics: Enrollment Builders Tool Box

Top 3 Reasons Why Working Aged Leads is Your Biggest Opportunity

by Jennifer Goode

The truth is, we didn’t realize at first how working “aged” leads would make such a huge impact for our clients who are trying to grow academic programs. We had a thought that if we combined two established practices, aged lead follow-up and outbound contact strategies, it would redefine the way our higher education Contact Center operates. It wasn't until we saw it in practice that we noticed how significant of a game-changer it was for our partners. By placing the prospective student's experience at the forefront of our strategic proven process, we uncovered a whole new way to drive growth.

Jennifer Goode / CEO of Enrollment Builders

Read More

Topics: Enrollment Builders Tool Box

5 Activities to Do Now to Achieve Fall Marketing & Recruitment Success

by Jennifer Sigler

With summer around the corner, it's a great time to get your admissions and marketing offices on track before fall. With so little time to address weaknesses, how do you make progress and still impact your next big recruitment period?  Reviewing and aligning admissions and marketing practices is key given the continued decline in enrollment according to the National Student Clearinghouse Research Center recent findings. 

Read More

Topics: Enrollment Management 101

Five Recruiting and Hiring Tips for Higher Ed Admissions Leaders

by Enrollment Builders Learning Center

Imagine you have called an institution’s admissions office to find out more about their online programs. Who picks up the phone? The admission counselor. This representative is the first and likely most influential person in the selection process because they can make or break the experience. Hiring for this role is sometimes more complex than what it used to be. So, what happens when institutions must recruit for themselves?

Read More

Topics: Leading an Admissions Team

Five Steps to Better Strategic Enrollment Management

by Drew Griffin

Since COVID-19 wreaked havoc on every facet of life, colleges and universities have experienced an enrollment decline of about 1 million students, which is more than 5 percent in a little more than two years.1 

Strategic Enrollment Management (or SEM) has never been more critical for institutions that are working to attract the right students, balance academics with the needs of the market, and focus on long-term student success—especially in today’s environment where increasing numbers of students are ditching college altogether. 

Read More

Topics: Enrollment Builders Tool Box

Higher Education Marketing: Call-To-Action (CTA)

by Drew Griffin

In a consumer-oriented society, each of us are bombarded daily with not-so-subtle requests being made of us. Commercials shout at us to contact companies for their services, billboards implore us to rent them with clever ways of articulating their visibility, and online embedded pixels provide ads that remind us of items we explored days and weeks before in hopes that we will reconsider purchasing them.

Read More

Topics: Enrollment Builders Tool Box

Is Your Landing Page Worth Landing On?

by Drew Griffin

You and your staff have been working tirelessly to create great content that is relevant, fun, and shows how well your institution matches the needs of the prospective students you are trying to reach.

Read More

Topics: Enrollment Builders Tool Box

Inspire

by JessSandlin

Yesterday I read a wonderful article by Brad Neathery, founder of the Right Brain Factory, regarding the forethought and actions that should go into the decision to rebrand a company. The article has some very important carryovers that can find relevancy within higher education.

Read More

Student-to-Student Connection

by JessSandlin

Often times in the recruitment process, we tend to find ourselves becoming overly encumbered with predictive modeling, retargeting pixels, and mass email invitations to upcoming open houses. There is a very human element that sometimes takes a backseat for one very good but unacceptable reason: It’s resource consuming.

Read More

Admissions Communication Planning

by JessSandlin

When it comes to creating communication plans for the recruitment process an important question you must ask yourself is, “How much is too much?” Sure, the idea of creating such specific, drilled-down emails, letters, and postcards that each student feels as though you created the document specifically for him/her is enticing, but the reality is that having a solid foundation for your communication plan can allow you to divert from these pieces whenever necessary without overburdening yourself or your staff.

Read More