Author's Posts

5 Activities to Do Now to Achieve Fall Marketing and Recruitment Success

by Jennifer Sigler

With summer around the corner, it's a great time to get your admissions and marketing offices on track before fall. With so little time to address weaknesses, how do you make progress and still impact your next big recruitment period?  Reviewing and aligning admissions and marketing practices is key given the continued decline in enrollment according to the National Student Clearinghouse Research Center recent findings. 

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Topics: Higher Education Marketing

2017 Top Online College Rankings Released

by Jennifer Sigler

Each year, institutions across the country eagerly await the release of the new list of best online program rankings. Well, we have them! Enrollment Builders is proud to see many clients on the list. So, let's get started...

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Topics: Higher Education Innovation, Best Online Programs

What To Look For When Choosing an LMS

by Jennifer Sigler

Choosing a Learning Management System is a complicated process and can be very time consuming and overwhelming for organizations  since there are many different aspects to consider, not to mention that the LMS is usually the most expensive component of the online learning ecosystem. The What To Look For When Choosing an LMS Infographic has been developed to show organizations the main features and most important functionalities that they should look for during their search for the perfect LMS.


Course Design

  • Instructional Design Tools
  • Course Creation Tools
  • Content Development
  • Course Feedback


  • Realtime Learner Participation Tracking
  • Customizable Reports
  • Printable Cerificates
  • Group Reporting
  • External Training
  • Event Tracking

Collaboration & Communication

  • Course Notes
  • File Exchanges
  • Discussion Groups
  • Collaboration Features
  • Resource Management


  • 24/7/365
  • Web-Based
  • Tablet Accessible
  • Assignable Privileges

Easy to Use

  • How-to-Guides
  • Customizable
  • Easy Navigation
  • Onboarding

Customer Support

  • Help Desk
  • Vendor Support
  • Online Support Hub
  • User Groups


  • Privacy Controls
  • Server Locations
  • Automatic Backup System
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Topics: Higher Education Innovation

4 Mistakes that Can Sabotage Your SEO Program

by Jennifer Sigler

In our expanding marketing work with institutions around the country, Enrollment Builders’ consultants have a unique opportunity to get an insider’s view of what many colleges and universities do right and — sometimes more importantly — the recurring tactical mistakes that can lead to chronically underperforming programs. As Search Engine Optimization (SEO) becomes an even more crucial part of every organization’s marketing plan, we’ve been able to see first-hand the challenges that many institutions face in building smarter search programs that yield significantly higher ROI. Here are four of the most common hurdles colleges and universities encounter as they focus on SEO:

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Topics: Enrollment Builders Tool Box

Online Growth in a Competitive Market: 7 Essentials for Success

by Jennifer Sigler

In Enrollment Builders’ experience with organizations of all sizes, we often notice similar challenges each face as they plan for and implement online educational services for their students. Reframed, these obstacles form a set of must-haves for success in online program creation or strategic online growth. Though every institution is unique, here are the 7 essentials for online growth that our consultants have distilled from their work with a broad range of national and international clients:

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Topics: Enrollment Builders Tool Box