With summer around the corner, it's a great time to get your admissions and marketing offices on track before fall. With so little time to address weaknesses, how do you make progress and still impact your next big recruitment period? Reviewing and aligning admissions and marketing practices is key given the continued decline in enrollment according to the National Student Clearinghouse Research Center recent findings.
Topics: Enrollment Management 101
In our expanding marketing work with institutions around the country, Enrollment Builders’ consultants have a unique opportunity to get an insider’s view of what many colleges and universities do right and — sometimes more importantly — the recurring tactical mistakes that can lead to chronically underperforming programs. As Search Engine Optimization (SEO) becomes an even more crucial part of every organization’s marketing plan, we’ve been able to see first-hand the challenges that many institutions face in building smarter search programs that yield significantly higher ROI. Here are four of the most common hurdles colleges and universities encounter as they focus on SEO:
Topics: Enrollment Builders Tool Box
In Enrollment Builders’ experience with organizations of all sizes, we often notice similar challenges each face as they plan for and implement online educational services for their students. Reframed, these obstacles form a set of must-haves for success in online program creation or strategic online growth. Though every institution is unique, here are the 7 essentials for online growth that our consultants have distilled from their work with a broad range of national and international clients:
Topics: Enrollment Builders Tool Box
