- Responsible for reviewing current processes and business challenges and creating new processes and solutions for this division.
- Manage a group of highly qualified and advanced contractors responsible for various contract work.
- Provide consistent, accurate, and timely reporting for all client paid media needs.
- Oversee monthly budget, media plans, and pacing towards forecasted results.
- Conceptualize and initiate tests with the Account Manager and client (keyword bids, ad copy, and landing pages) in order to continually improve key metrics (click, search, convert) across campaigns.
- Adhere to social media, lead generation, editing, UX, audience evaluation, and time management best practices.
- Create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, forum responses) to articulate the client benefits to the world. Must be technical and able to make changes to client landing pages, forms, etc.
- Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
- Speak and present both internally and externally to promote the story of our client’s products.
- Measure and optimize the buyer journey as it relates to product feature adoption and usage.
- Speak and present both internally and externally to promote the story of our client’s products.
We are looking to hire the right candidate right away, who is a "perfect fit" for our company. Someone who is presentable, with a professional attitude.
- Organization and attention to detail are critical for the success of this role.
- Leadership capability.
- Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the center of our entire organization, constantly interacting with teammates, clients, and prospects.
- Positive and team player mentality.
- Exceptional written and verbal communication skills.
- Consistently aim to plan, execute, and otherwise manage profitable projects.
- Must have critical thinking skills with the ability to problem solve.
- Assist members of our sales team on calls with prospects when appropriate to provide deeper dives into the product.
Requirements:
- Become well-versed in higher education accreditations, regulations, initiatives and related concepts necessary to contribute to better keyword build outs
- This role will have on-site and virtual work requirements.
- Ability to manage multiple projects simultaneously.
- Experience in higher education preferable.
- Experience working with paid media advertising focused on providing high performance results.
- Past experience in digital marketing, social media, inbound, product marketing, UX Design, and/or product management.
- Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting/selling ideas in this role.
The Position:
- This mostly virtual position must possess a thorough understanding of digital marketing higher education communications solutions including web, mobile, social media, SEO, ad networks, digital media and analytics.
- This position will assist by coordinating, managing, maintaining, monitoring and strategically designing a university’s search engine marketing, social media advertising, and lead generation initiatives across a variety of advertising networks, communications channels and platforms.
- This role will work primarily with programs that are targeting the adult, non-traditional programs both online and on-ground.
Enrollment Builders is seeking interested candidates who:
- Take joy in educating and empowering clients
- Drive change by learning, experimenting, and sharing
- Are personally accountable: demonstrate an ownership mentality by doing the right thing at the right time and owning the results
- Get it. Understand the bigger picture and how client goals, inbound strategy, marketing tactics, company growth, and core values all work together.
- Deal head-on and creatively with rapid change and ambiguity
- Believe deeply in the mission of higher education and its importance in positively changing lives
About Enrollment Builders:
We are a strategic enrollment management and digital marketing agency entirely focused on colleges and universities across the US. We are looking for someone to join our team who is very organized, self-motivated, and a multi-tasker with a strong desire to learn and to help us grow.
