Ads Added by AdWords – Artificial Intelligence at Work

by Derek Marrero

Many of us are exposed to artificial intelligence (AI) at work or home every day from highly reputable companies and may not even realize it. For instance, how does Amazon know which items you might be interested in purchasing? How does Spotify serve up songs and artists you may not have heard of, but feel like some of your favorites? How is Apple’s Siri able to respond to questions? The answer to all these questions is AI--machines learning to predict human behavior.

Not to be left out, Google has recently launched “Ads Added by AdWords,” a new test program that utilizes artificial intelligence to modify online advertisers' postings. The new program has some AdWords users concerned, and many simply confused. Enrollment Builders is here to clear up some of that confusion.

What you need to know

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Topics: Higher Education Marketing

Becoming a Google Premier Partner: What It Means and Why it Matters

by Derek Marrero

In case you missed it, this past weekend we made the announcement that Enrollment Builders has achieved the coveted status of Google AdWords Premier Partner, a distinction reserved for the very best agencies (fewer than 3%)!

The Premier Partner Program was created to give higher education institutions a way to cut through the noise and instantly recognize agencies that are above average in terms of knowledge, experience, and ability to drive results.

  • How Premier Status is earned:
    • Experience/expertise managing large accounts and spend
    • Continuous Track record of quality work and meeting performance requirements
    • Employment of Google Certified, highly-skilled analysts
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Topics: Higher Education Marketing

Lexington/Kentucky-based Higher Education Marketing Agency Receives Coveted Distinction from Google

by Derek Marrero

Enrollment Builders Awarded Google Premier Partner Distinction!

Enrollment Builders has been awarded the Google AdWords Premier Partner distinction, an honor reserved for only three percent of agency partners.

  • The Google Adwords Premier Partner distinction is exclusively provided to Google partners that meet excellence requirements in account management and growth, have a historical track record of quality work and performance, and employ highly-skilled Google Certified pay-per-click analysts.
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Topics: Higher Education Marketing, In the News

5 Activities to Do Now to Achieve Fall Marketing and Recruitment Success

by Jennifer Sigler

With summer around the corner, it's a great time to get your admissions and marketing offices on track before fall. With so little time to address weaknesses, how do you make progress and still impact your next big recruitment period?  Reviewing and aligning admissions and marketing practices is key given the continued decline in enrollment according to the National Student Clearinghouse Research Center recent findings. 

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Topics: Higher Education Marketing

Higher Education Marketing: Call-To-Action (CTA)

by admin

In a consumer-oriented society, each of us are bombarded daily with not-so-subtle requests being made of us. Commercials shout at us to contact companies for their services, billboards implore us to rent them with clever ways of articulating their visibility, and online embedded pixels provide ads that remind us of items we explored days and weeks before in hopes that we will reconsider purchasing them.

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Topics: Higher Education Marketing

Is Your Landing Page Worth Landing On?

by admin

You and your staff have been working tirelessly to create great content that is relevant, fun, and shows how well your institution matches the needs of the prospective students you are trying to reach.

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Topics: Higher Education Marketing