Many of us are exposed to artificial intelligence (AI) at work or home every day from highly reputable companies and may not even realize it. For instance, how does Amazon know which items you might be interested in purchasing? How does Spotify serve up songs and artists you may not have heard of, but feel like some of your favorites? How is Apple’s Siri able to respond to questions? The answer to all these questions is AI--machines learning to predict human behavior.
Not to be left out, Google has recently launched “Ads Added by AdWords,” a new test program that utilizes artificial intelligence to modify online advertisers' postings. The new program has some AdWords users concerned, and many simply confused. Enrollment Builders is here to clear up some of that confusion.
What you need to know