How Much Does It Cost to Do Nothing About Enrollment?

by Drew Griffin

You’re working hard to lift enrollment numbers. You’ve identified the problems in your admissions process, and you’re ready to work with a partner who can help you. 

You’ve built excitement around a solution but are shot down when you seek purchase approval: “That’s too expensive! Can’t we do this in-house?” 

Maybe you’ve heard this before from leadership

How can you convince your leadership that change is necessary?

You can hope that you are able to do enough without investing in additional resources. 

But, hope is not an enrollment strategy.

Read More

Topics: Lead Generation, Enrollment Management

Am I Doing Enough with my Prospects & Inquiries?

by Drew Griffin

Being down in enrollment causes panic for any admissions executive. During this stressful time, any number of thoughts run through your head. You’ve either heard it said or thought to yourself: “If we had more leads at the top of the funnel, we would have hit our goals.” Sure, because more in equals more out, right? 

Read More

Topics: Higher Education Innovation, Admissions Contact Center, Lead Generation, Enrollment Management, Lead Cultivation

What Are the Components of a Strategic Enrollment Management Plan? (plus free SEM plan template download!)

by Drew Griffin


"He who fails to plan is planning to fail," Winston Churchill famously said. While he was speaking about war plans in World War II, his words of wisdom hold true for contemporary enrollment management. 

Having a strategic enrollment management plan for your institution means you’re more likely to succeed in establishing priorities, combatting uncertainty, and achieving your student enrollment goals. We know, though, it’s not always easy to create a plan from scratch. 

This article walks you through creating the plan step-by-step, and you can download a free strategic enrollment management plan template to customize

Use the information in this article and the free template to create and communicate guiding principles and priorities for the next two to five years.

Read More

Topics: Enrollment Builders Tool Box, Enrollment Management