How to Monitor the Health of Your Online Program

by admin

Though it’s tempting to view online programs as self-sustaining extensions of traditional campus offerings, in reality, their ongoing success requires just as much attention. Online programs and all the supportive and technological resources that go along with them need refinement and redesign from time to time. If your school’s online programs are struggling, or if you’d simply like to take a more active role in monitoring what’s working and what’s not, here’s a quick overview of common challenges and techniques to gauge program health.

Read More

Topics: Enrollment Builders Tool Box

Higher Education Marketing: Why SEO Matters

by admin

Nearly all of us use a search engine as a regular part of our daily lives, but not everyone in marketing or at the helm of a business understands the fundamentals of SEO — how it works and why it matters. Simply put, SEO, or Search Engine Optimization, is a technique that helps search engines find and properly rank your site in response to a user’s query. With hundreds of thousands of other sites generating millions of results, SEO considerations helps your site (and its content) get noticed and generate traffic.

Read More

Topics: Enrollment Builders Tool Box

Launching an Online Program: Five Steps for Success

by admin

Online and distance learning programs are becoming an integral part of the higher education landscape. More and more institutions are developing these programs to meet the needs of both traditional and non-traditional students and, in the process, are making relevant academic coursework available to a broader population. If your school is considering venturing into the online space, here are five steps help you get started and guide you along the way:

Read More

Topics: Enrollment Builders Tool Box

Five Steps to Better Strategic Enrollment Management

by admin

Strategic Enrollment Management (or SEM) has become a primary driver in the field of higher education. As institutions try to attract the right students, balance academics with the needs of the market, and focus on long-term student success in a challenging economy, the science of SEM will only become more important.

Read More

Topics: Enrollment Builders Tool Box

The Revenue Share Model in Online Education

by admin

Recently there’s been a drastic increase in traditional, regionally accredited, non-profit institutions venturing into online higher education in order to diversify their tuition revenue. Many schools, especially those located in the Northeast and Midwest, are entering the online education space to compensate for the anticipated decline in high school graduates over the next several years. Others are doing so to respond to student demand for quality, convenience and advanced educational opportunities.

Read More

Topics: Enrollment Builders Tool Box

Success Coach Performance Management

by admin

Persistence and student academic success has become one of the most important measures of institutional effectiveness in higher education. Consequently, colleges and universities across the country are making investments in technology, support staff and learning resources to help improve student success. Due to these additional investments and the high stakes nature of quality academic outcomes, institutions are also looking for ways in which they can ensure the effective performance of their student support professionals.

Read More

Topics: Enrollment Builders Tool Box

The Halo Effect of Higher Education Online Marketing

by admin

Read More

Topics: Enrollment Builders Tool Box

Summary of 2012 Higher Education Marketing Benchmarking Report

by admin

On September 20, 2012 Enrolment Builders' Founder Cam Cruickshank helped facilitate a webinar describing the findings from the 2012 Higher Education Marketing Benchmarking Report for Not-for-Profit Schools, commissioned by CUnet. There were over 150 participants, much discussion and many questions about marketing for online programs. This blog post is for those folks who missed it or would like to learn more.

Read More

Topics: Enrollment Builders Tool Box

The Top Three Challenges Students Face

by admin

Many students begin their college quest with hopes and dreams of earning a degree and improving their situation at home, at work or life in general. Often, after students begin their college experience they are faced with obstacles and challenges that can seem insurmountable. For some students it just slows them down, for others it can stop them from achieving those hopes and dreams. Regardless of the type of institution: public or private, big or small, two-year or four-year, we often hear about and witness the same issues from our current and prospective clients regarding challenges students are having to overcome. This post identifies the top three challenges that students face.

Read More

Topics: Enrollment Builders Tool Box

The Top 5 Struggles in Online Student Recruitment

by admin

We recently had a telephone conversation with a prospective client where we discussed the challenges being faced by the institution and the ways in which Enrollment Builders would be able to help. After deciding on the most appropriate consulting service, and right before we hung up the phone our prospective client wanted to know just one more thing: "Are we normal?", she asked.

Read More

Topics: Enrollment Builders Tool Box