Behind the Hype: Understanding MOOCs

by Patrick

If there were a competition for hot buzzword of the year, MOOC would certainly be in the running for top honors. MOOC stands for Massive Open Online Course and both the term and the idea has proliferated wildly throughout higher ed recently. But what’s behind all the buzz and what permanent role, if any, will MOOCs play in the ever-evolving learning landscape?

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Topics: Enrollment Builders Tool Box

The Flipped Classroom: An Old Model Gets a New Twist

by Patrick

As education in general, and learning tools and methods in particular, continue to evolve, flipped classrooms are getting a lot of press. The idea is intriguing—the flipped classroom is a type of blended learning approach that “flips” the old teaching model most of us are familiar with. The traditional approach goes something like this: students read a section of text outside of class, discuss it the next day during class and then write a paper or complete a project to demonstrate their knowledge. But in the flipped classroom, students begin by studying topics independently, usually via video-based lessons that are prepared by their instructor. During class time, instructors take on a more tutorial or coaching role as students apply their learning through project-centered or task-based work.

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Topics: Enrollment Builders Tool Box

New Learning Tools: ePortfolio Basics

by Patrick

Electronic portfolios have been getting a lot of attention lately as they become an even more central part of learning and assessment processes. Defined simply, an ePortfolio is a digitized collection of work that demonstrates learning or accomplishment over time and in various contexts. ePortfolios allow students, faculty, and professionals to archive, display, share, assess, and continuously update their work through an electronic format. Hosted websites, jump drives, CD-ROMs, or videos are all tools that are leveraged in the creation and distribution of ePortfolios.

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Topics: Enrollment Builders Tool Box

Printing and Mailing Services: 5 Questions to Ask Before You Outsource

by Patrick

As institutions of all sizes take a critical look at their bottom-line, outsourcing is getting more attention than ever before. The need to streamline services, optimize personnel costs, and refocus on fundamental competencies leads many institutions to contract out non-core functions like printing and mailing.

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Topics: Enrollment Builders Tool Box

The Evolution of eLearning: New Trends in Learning Management Systems

by Patrick

In our last post, we provided a general overview of LMS solutions and outlined the top players in the LMS space based on market share and popularity. But still, we’ve only scratched the surface of this broad and complex topic. With its central role in eLearning, we thought it would be valuable to examine the LMS trends that are driving change in the industry and shaping the products of tomorrow.

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Topics: Enrollment Builders Tool Box

Learning Management Systems: An Overview

by Patrick

Learning Management Systems are continuing to get a lot of well-deserved attention, as more colleges and universities launch online programs and design distance learning options for students. But behind the buzz, what are LMSs and how do they work? Put simply, an LMS is a web-based software application that delivers, organizes, and manages educational or training content. LMS solutions can be tied to both online and offline education and they typically include feature sets that handle administration, performance management, course catalog delivery, student registration, course launches, and student tracking and assessments.

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Topics: Enrollment Builders Tool Box

Putting the Pieces Together: Integrated Marketing Communications 101

by Patrick

Today more than ever before, institutions that want to successfully manage complex communication and marketing strategies need a comprehensive and coordinated plan. Integrated marketing communications (or IMC) incorporates all the advertising tools used within a marketing campaign to make sure they’re working together to maximize success. IMC recognizes the variety and value of different communication disciplines and combines the power of each to reinforce messaging, improve messaging consistency, and increase the reach and impact of your marketing dollars.

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Topics: Enrollment Builders Tool Box

Improving the Hand-off in Enrollment Management

by Patrick

Earlier this month, we covered the topic of conversion rates and capture rates in higher education purely from an online marketing perspective. But there’s more to the enrollment management story than just what happens with marketing and lead generation. Successful recruitment and retention is all about the hand-off — managing inquiries from wherever they’re sourced, ensuring that all departments are working together and accountable for goals, and prioritizing student needs at every stage in the process.

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Topics: Enrollment Builders Tool Box

Understanding Click-Through, Capture, and Conversion Rates

by Patrick

Like most fields, online marketing has its own special language and too often marketing professionals forget that the rest of the world does not share our verbal shorthand. To make our own efforts more successful and to better assist clients devise strategies for the future, it helps to first define a few fundamental terms of online marketing — what click-through rates are, capture rates, and conversion rates — how they work together and how we can improve each.

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Topics: Enrollment Builders Tool Box

Qualities to Consider When Choosing an Online Marketing Partner

by Patrick

For schools of all sizes, rethinking a marketing strategy to include a greater online presence is a big but essential first step in reaching new customers. But choosing the right partner to guide you through the process, clarify and implement online strategies successfully, and offer insights on how to maintain that success over time and in changing markets is just as important.

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Topics: Enrollment Builders Tool Box