The Enrollment Manager's Pledge: Do What Is Best For Students

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Physicians have the Hippocratic Oath to "First, do no harm", attorneys have a Creed of Professionalism to honor the law and the rights of individuals, and many of us live by the Golden Rule to "treat others as we expect to be treated". Similarly, Enrollment Builders would like to propose the Enrollment Manager's Pledge, to "do what is best for students".

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Topics: Enrollment Builders Tool Box

Predictive Modeling in Enrollment Management

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While there are no silver bullets in Enrollment Management our Founder has often said that if he could only utilize one tool out of the Enrollment Builders Tool Box it would be predictive modeling. This use of regression analysis is a great way for institutions to work smarter, not harder. This post is an overview of predictive modeling and some strategic applications in contemporary marketing, recruitment, and retention.

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Topics: Enrollment Builders Tool Box

Performance-Based Marketing

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Perhaps the biggest advantage to marketing for online programs compared to marketing for traditional undergraduate programs is the use of performance-based marketing. With brand marketing advertisers are risking their investments in television, radio, or print in hopes that it will drive prospective students to visit the website or call the institution. With performance-based marketing institutions will only pay for the impressions, clicks, inquiries, or applications received. This post will discuss some of various types of performance-based marketing used in online student recruitment.

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Topics: Enrollment Builders Tool Box

Components of a Strategic Enrollment Management Plan

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It was Winston Churchill who said "He who fails to plan is planning to fail". While Churchill was speaking about war plans in World War II, his words of wisdom are also true in contemporary enrollment management. In fact, the process of carefully evaluating all of the internal and environment factors, examining trends and constraints, and evaluating various potential strategies is a great way for institutions to be well-prepared and poised for enrollment success. This post will describe some of the most important components of a strategic enrollment management plan and will offer some informative tips on what should be included in each section.

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Topics: Enrollment Builders Tool Box

Rapid Growth Models for Online Enrollment

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In the past several weeks we have been involved in several conversations with prospective clients about rapid growth models for online learning. Perhaps it is because our Founder was also the Co-Founder of Ivy Bridge College, a joint venture between Tiffin University and Altius Education? Maybe it is because there is more investment flowing into higher education? Or maybe it is just because there are more institutions that are looking for rapid growth models for online enrollment?

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Topics: Enrollment Builders Tool Box

Constituent Relationship Management in Online Student Recruitment

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We have been speaking with a lot of our current and prospective clients lately about the importance of utilizing a Constituent Relationship Management (CRM) tool. Since it has been theme with many of our recent conversations we figured that it would be a great blog topic for this week.

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Topics: Enrollment Builders Tool Box

Using Qualify and Transfer to Improve Inquiry to Applicant Conversion Rate

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It takes more than just high quality inquiries to enroll high quality online learners. In fact, regardless of the lead source, the key to success with inquiry to applicant conversion is getting the student on the phone.

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Topics: Enrollment Builders Tool Box

The Top 5 Differences Between Traditional and Online Student Recruitment

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Enrollment Builders received a phone call last week from a prospective client that is relatively new to online enrollment management. While we were having a nice conversation about the similarities and differences between traditional and online student recruitment it struck me that this would be a good blog topic.
So here are the Enrollment Builders Top 5 differences between traditional and online student recruitment:

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Topics: Enrollment Builders Tool Box

The 'Tool Box'

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There are a lot of contemporary enrollment management tools which, when used properly, can be effective at helping higher education administrators grow adult and online enrollments, serve students well, and meet institutional enrollment objectives. There are also a seemingly endless number of vendors and service providers with niche products, the latest technologies, and innovative marketing strategies who claim to have the perfect solution for your enrollment challenges.

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Topics: Enrollment Builders Tool Box

Media Planning

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