Success Coach Performance Management

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Persistence and student academic success has become one of the most important measures of institutional effectiveness in higher education. Consequently, colleges and universities across the country are making investments in technology, support staff and learning resources to help improve student success. Due to these additional investments and the high stakes nature of quality academic outcomes, institutions are also looking for ways in which they can ensure the effective performance of their student support professionals.

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Topics: Enrollment Builders Tool Box

The Halo Effect of Higher Education Online Marketing

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Topics: Enrollment Builders Tool Box

Summary of 2012 Higher Education Marketing Benchmarking Report

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On September 20, 2012 Enrolment Builders' Founder Cam Cruickshank helped facilitate a webinar describing the findings from the 2012 Higher Education Marketing Benchmarking Report for Not-for-Profit Schools, commissioned by CUnet. There were over 150 participants, much discussion and many questions about marketing for online programs. This blog post is for those folks who missed it or would like to learn more.

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Topics: Enrollment Builders Tool Box

The Top Three Challenges Students Face

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Many students begin their college quest with hopes and dreams of earning a degree and improving their situation at home, at work or life in general. Often, after students begin their college experience they are faced with obstacles and challenges that can seem insurmountable. For some students it just slows them down, for others it can stop them from achieving those hopes and dreams. Regardless of the type of institution: public or private, big or small, two-year or four-year, we often hear about and witness the same issues from our current and prospective clients regarding challenges students are having to overcome. This post identifies the top three challenges that students face.

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Topics: Enrollment Builders Tool Box

The Top 5 Struggles in Online Student Recruitment

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We recently had a telephone conversation with a prospective client where we discussed the challenges being faced by the institution and the ways in which Enrollment Builders would be able to help. After deciding on the most appropriate consulting service, and right before we hung up the phone our prospective client wanted to know just one more thing: "Are we normal?", she asked.

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Topics: Enrollment Builders Tool Box

Using a Contact Center to Improve Inquiry to Application Conversion

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As we travel across the country and speak with institutions about online enrollment management one of the most common challenges we see is inquiry response. While many institutions email students immediately, and some send attractive publications the next day, most do not call students in a timely manner. Sometimes it is due to the lack of human resources, an aversion to calling prospective students or poor performance management. Regardless of the reason for not following up quickly by phone, a robust and well-managed contact center is a standard component of any highly scaled online operation.

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Topics: Enrollment Builders Tool Box

The Cheers Effect in Online Student Services

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It is easy for an online learner to feel all alone. Participation in threaded discussions occurs during a lunch break with the office door closed or at night after the kids go to bed. Interaction with faculty occurs mostly through email, over the phone or sometimes synchronously though a web tool. Sometimes in group assignments there are conference calls or occasional meetings if classmates are in the same town. Consequently, it is easy for online students to feel isolated, on their own, and left to fend for themselves.

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Topics: Enrollment Builders Tool Box

Case Management and Student Coaching

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As the scrutiny from accrediting bodies, government agencies and taxpayers becomes more intense the pressure to increase persistence, student success and produce more career-ready graduates is being felt by institutions across the country. To meet these demands many institutions are turning to single point of contact model and some form of student coaching. This post describes the single point of contact model and contrasts case management and student coaching.

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Topics: Enrollment Builders Tool Box

When Instruction Goes Online, So Must Services For Students

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Our last blog post stated the Enrollment Manager’s Pledge: “Do What is Best for the Students.” In the online world of higher education, this pledge is essential for student services. Enrollment Builders has become partners with the Center for Transforming Student Services (CENTSS) to help institutions focus on their delivery of online student services. We promote the use of their tool to audit the delivery of online student services because it helps institutions identify gaps in service and if the available online services are employee centric or student centric.

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Topics: Enrollment Builders Tool Box

The Enrollment Manager's Pledge: Do What Is Best For Students

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Physicians have the Hippocratic Oath to "First, do no harm", attorneys have a Creed of Professionalism to honor the law and the rights of individuals, and many of us live by the Golden Rule to "treat others as we expect to be treated". Similarly, Enrollment Builders would like to propose the Enrollment Manager's Pledge, to "do what is best for students".

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Topics: Enrollment Builders Tool Box