Learning Management Systems: An Overview

by Patrick

Learning Management Systems are continuing to get a lot of well-deserved attention, as more colleges and universities launch online programs and design distance learning options for students. But behind the buzz, what are LMSs and how do they work? Put simply, an LMS is a web-based software application that delivers, organizes, and manages educational or training content. LMS solutions can be tied to both online and offline education and they typically include feature sets that handle administration, performance management, course catalog delivery, student registration, course launches, and student tracking and assessments.

Read More

Topics: Enrollment Builders Tool Box

Putting the Pieces Together: Integrated Marketing Communications 101

by Patrick

Today more than ever before, institutions that want to successfully manage complex communication and marketing strategies need a comprehensive and coordinated plan. Integrated marketing communications (or IMC) incorporates all the advertising tools used within a marketing campaign to make sure they’re working together to maximize success. IMC recognizes the variety and value of different communication disciplines and combines the power of each to reinforce messaging, improve messaging consistency, and increase the reach and impact of your marketing dollars.

Read More

Topics: Enrollment Builders Tool Box

Improving the Hand-off in Enrollment Management

by Patrick

Earlier this month, we covered the topic of conversion rates and capture rates in higher education purely from an online marketing perspective. But there’s more to the enrollment management story than just what happens with marketing and lead generation. Successful recruitment and retention is all about the hand-off — managing inquiries from wherever they’re sourced, ensuring that all departments are working together and accountable for goals, and prioritizing student needs at every stage in the process.

Read More

Topics: Enrollment Builders Tool Box

Understanding Click-Through, Capture, and Conversion Rates

by Patrick

Like most fields, online marketing has its own special language and too often marketing professionals forget that the rest of the world does not share our verbal shorthand. To make our own efforts more successful and to better assist clients devise strategies for the future, it helps to first define a few fundamental terms of online marketing — what click-through rates are, capture rates, and conversion rates — how they work together and how we can improve each.

Read More

Topics: Enrollment Builders Tool Box

Qualities to Consider When Choosing an Online Marketing Partner

by Patrick

For schools of all sizes, rethinking a marketing strategy to include a greater online presence is a big but essential first step in reaching new customers. But choosing the right partner to guide you through the process, clarify and implement online strategies successfully, and offer insights on how to maintain that success over time and in changing markets is just as important.

Read More

Topics: Enrollment Builders Tool Box

How to Monitor the Health of Your Online Program

by admin

Though it’s tempting to view online programs as self-sustaining extensions of traditional campus offerings, in reality, their ongoing success requires just as much attention. Online programs and all the supportive and technological resources that go along with them need refinement and redesign from time to time. If your school’s online programs are struggling, or if you’d simply like to take a more active role in monitoring what’s working and what’s not, here’s a quick overview of common challenges and techniques to gauge program health.

Read More

Topics: Enrollment Builders Tool Box

Higher Education Marketing: Why SEO Matters

by admin

Nearly all of us use a search engine as a regular part of our daily lives, but not everyone in marketing or at the helm of a business understands the fundamentals of SEO — how it works and why it matters. Simply put, SEO, or Search Engine Optimization, is a technique that helps search engines find and properly rank your site in response to a user’s query. With hundreds of thousands of other sites generating millions of results, SEO considerations helps your site (and its content) get noticed and generate traffic.

Read More

Topics: Enrollment Builders Tool Box

Launching an Online Program: Five Steps for Success

by admin

Online and distance learning programs are becoming an integral part of the higher education landscape. More and more institutions are developing these programs to meet the needs of both traditional and non-traditional students and, in the process, are making relevant academic coursework available to a broader population. If your school is considering venturing into the online space, here are five steps help you get started and guide you along the way:

Read More

Topics: Enrollment Builders Tool Box

Five Steps to Better Strategic Enrollment Management

by admin

Strategic Enrollment Management (or SEM) has become a primary driver in the field of higher education. As institutions try to attract the right students, balance academics with the needs of the market, and focus on long-term student success in a challenging economy, the science of SEM will only become more important.

Read More

Topics: Enrollment Builders Tool Box

The Revenue Share Model in Online Education

by admin

Recently there’s been a drastic increase in traditional, regionally accredited, non-profit institutions venturing into online higher education in order to diversify their tuition revenue. Many schools, especially those located in the Northeast and Midwest, are entering the online education space to compensate for the anticipated decline in high school graduates over the next several years. Others are doing so to respond to student demand for quality, convenience and advanced educational opportunities.

Read More

Topics: Enrollment Builders Tool Box