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Author's Posts

Higher Education Marketing: Call-To-Action (CTA)

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In a consumer-oriented society, each of us are bombarded daily with not-so-subtle requests being made of us. Commercials shout at us to contact companies for their services, billboards implore us to rent them with clever ways of articulating their visibility, and online embedded pixels provide ads that remind us of items we explored days and weeks before in hopes that we will reconsider purchasing them.

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Topics: Higher Education Marketing

Is Your Landing Page Worth Landing On?

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You and your staff have been working tirelessly to create great content that is relevant, fun, and shows how well your institution matches the needs of the prospective students you are trying to reach.

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Topics: Higher Education Marketing

CLIENT-CENTERED

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Results mean nothing if they aren't based around your company's strategy. That's why at Enrollment Builders, we demonstrate our client-centered approach every day. Whether it's a conference call, email update, SEO-performance deliverable, or any other requested communication, our team prioritizes keeping clients up-to-date on the status of projects and services.

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REAL RESULTS

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Enrollment Builders doesn't just provide impactful, distinct services designed to delight our clients; our efforts deliver real-time, measurably impressive results!

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Effective Planning

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Alan Lakein, a revered business strategist, once said, "Failing to plan is planning to fail." Here at Enrollment Builders, we take this to heart. Our client-specific services begin with a thoroughly researched, well thought-out plan of the most effective ways to cultivate impactful strategies to garner the results our clients are after.

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Market Monitoring

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A major part of our thorough planning process is understanding our clients' place in their respective market. Enrollment Builders works to observe opportunities for growth, pinpoint niche presences, and capitalize on strategic placement practices geared to not only identify potential immediate benefits but also obtain longterm, trackable success.

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Integrated Strategies

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Enrollment Builders has cultivated heralded success for its clients through more than just research and handwork. As one of the fundamental pillars of the company's foundation, Enrollment Builders is committed to working seamlessly to develop impactful, successful strategies through continual communication with our clients. Our work is reflective of collaborative efforts amalgamated out of constant client input, feedback, and approval. Our projects' success is measured by measurable data and client satisfaction.

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How to Monitor the Health of Your Online Program

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Though it’s tempting to view online programs as self-sustaining extensions of traditional campus offerings, in reality, their ongoing success requires just as much attention. Online programs and all the supportive and technological resources that go along with them need refinement and redesign from time to time. If your school’s online programs are struggling, or if you’d simply like to take a more active role in monitoring what’s working and what’s not, here’s a quick overview of common challenges and techniques to gauge program health.

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Topics: Enrollment Builders Tool Box

Higher Education Marketing: Why SEO Matters

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Nearly all of us use a search engine as a regular part of our daily lives, but not everyone in marketing or at the helm of a business understands the fundamentals of SEO — how it works and why it matters. Simply put, SEO, or Search Engine Optimization, is a technique that helps search engines find and properly rank your site in response to a user’s query. With hundreds of thousands of other sites generating millions of results, SEO considerations helps your site (and its content) get noticed and generate traffic.

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Topics: Enrollment Builders Tool Box

Launching an Online Program: Five Steps for Success

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Online and distance learning programs are becoming an integral part of the higher education landscape. More and more institutions are developing these programs to meet the needs of both traditional and non-traditional students and, in the process, are making relevant academic coursework available to a broader population. If your school is considering venturing into the online space, here are five steps help you get started and guide you along the way:

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Topics: Enrollment Builders Tool Box